ANAND OIL COMPANY

Established since 1989, ANAND Oil Company manufactures a wide range of Lubricants and chemicals for the manufacturing, automotive and agricultural industries. With a dedicated team of scientist, Anand has introduced numerous lubricants and innovations in the various industries.  Being a key market player in India, we also distribute our products regionally. 

Our Lubricants are manufactured in the India and meet High Performance Standards.  Through our research and development, we have formulated and manufactured automobile lubricants for the Indian climatic and road conditions.

ANAND addresses the market through three business segments:

1. Automotive Lubricants 

2. Industrial Lubricants, and

3. Agricultural Lubricants.

Our Objectives

1. Maintain a steady, sustainable growth each quarter.

2. Continue to increase market penetration by 1.5% per quarter.

3. Increase brand awareness of ANAND and its superior products and service.

 STRATEGY

The single objective is to ensure that ANAND OIL COMPANY is positioned as a premier niche Lubricant supplier, continually increasing market share. The market strategy will seek to generate brand awareness and build on the customer base. The message that ANAND OIL COMPANY will seek to communicate is that we are a high quality, customer service orientated specialty Lubricant supplier in the industry.

Anand oil simply   “ BEYOND IMAGINATION”.